Make more money in your business,
without booking more weddings…
You didn’t start your business to work every evening, sacrifice every weekend and still feel stressed AF checking your bank account.
You started it because you’re creative, ambitious and wildly talented, and you wanted more freedom
Freedom to make incredible money doing something you genuinely love.
Freedom to spend more time with your family.
Freedom to build a business that supports your life, not one that completely consumes it.
Right now, this feels oh so familiar…
You’re getting bookings, but some weeks it feels like more couples have ghosted you than said yes.
You know you’re undercharging because you’re working your ass off, but your bank account never seems to reflect all the hours you’re putting in.
Wedding season is A LOT. Because you’re spending hours in the car driving, exhausted after long days at weddings or stuck in meetings, replying to emails or doing admin till midnight. And by the end of it, you’re a frazzled mess.
But off-season is also equally as stressful, because you just spend the entire time worrying about the fact there’s no money coming in…
And it’s frustrating AF because you love what you do, but you know this just isn’t sustainable.
The problem isn’t you.
It’s the business model.
You’ve actually built a volume based business model - and it will 100% keep you stuck if you let it.
The trouble is, the wedding industry has normalised this way of working and it sucks. Because a volume based business relies on: more weddings, more bookings, more hustle and more hours.
And honestly? That model is broken AF.
You don’t want a business that only makes more money if you’re doing more.
Because ultimately, being fully booked means absolutely nothing if you’re exhausted, underpaid and constantly wondering where next month’s income is coming from.
Imagine:
Having more weekends back to spend quality time with your family because you’ve built a business model which means you earn more, whilst working less weddings
Never having to chase up ghosters because you have a sales process that converts for you, on repeat
Having a core offer that couples say yes to instantly, without over-explaining and over-delivering
Charging what you know you’re worth, and finally seeing cash in your bank account
Actually being able to take a well deserved break during off-season because you’ve got a sales system that brings in money every single month of the year, whether you’re working or not
You don’t need to be fully booked > You need to be fully profitable.
You need to start charging properly, converting consistently, working smarter and building a business that gives you more money and more life.
That is exactly what we do inside The CEO Mastermind.
A business expansion experience for ambitious wedding professionals who are ready to make more money without sacrificing more of their weekends.
Starts Monday, 3 August
We’ve helped…
Don’t just hear it from me.
Listen to past CEO’s share their story…
How Lauren hit $100k in her first 12 months of joining CEO
How Sarah went from $15k a YEAR to $15k a month
How Emma made her first six-figures as a single girly
This isn’t another generic business program
Most coaches teach creatives how to become fully booked.
I don’t. Because I don’t believe the goal should be working every weekend and squeezing more weddings into an already overflowing calendar.
I believe the goal should be building a business that produces incredible income while still allowing you to live your best life.
That means:
Smarter Pricing
Leads on Autopilot
Stronger Offers
Higher Conversion
Year-round Revenue
And a business model designed
around profit instead of volume
Inside the CEO Mastermind, we implement my signature Profitable CEO System™.
A proven framework designed to help you create more sustainable income without relying on volume to grow.
Profit-First Offers & Pricing
Most wedding professionals are undercharging, overdelivering and relying on volume to grow. We refine your offers, pricing and positioning so your business is designed to create more profit from every booking, without requiring more weddings to hit your income goals. This is where many clients realise they can make significantly more money while working less.High-Converting Sales Systems
No more chasing inquiries. No more awkward sales calls. No more being ghosted by couples after spending hours putting together quotes.Year-Round Revenue & Sustainability
One of the biggest issues in the wedding industry is inconsistent income.
Inside this mastermind, we focus heavily on creating more predictable, sustainable revenue across the year so your business no longer relies on peak season chaos to survive.
We create a marketing and visibility strategy that generates leads on repeat and…
We build a simple, streamlined and highly converting sales process that saves time, increases bookings and helps your business run more efficiently behind the scenes.
Clients inside this program have increased their conversion rates from 20% to 70% and gained back hours each week through stronger systems and automation.
The results speak for themselves
Since 2021, this program has helped almost 1000 wedding professionals across Australia and beyond:
Double and even triple their prices
Increase conversion rates from 20% to 70%
Create consistent $10K-$30K+ months
Reduce their workload while increasing revenue
Gain back hours every week through stronger systems
Build industry-leading brands
land media features, podcasts and major opportunities
But honestly? The biggest transformation isn’t the money - it’s the freedom.
Because making money is amazing. But making money while actually enjoying your life at the same time? That’s the freaking dream!
I built this program because I lived it…
When I first started my business, I thought freedom was the goal. But somewhere along the way, I realised I had accidentally built myself another full-time job.
I had two babies under two. I spent every evening juggling sales calls and bed times, at weddings every single weekend, drastically undercharging and always overdelivering.
And despite the fact I was good at what I did, I still felt financially stressed.
That was the moment I realised the problem wasn’t me, it was that I’d bought into the BS industry model of hustle culture.
When I finally stopped copying what everyone else in the wedding industry was doing and started rebuilding my business around profitability, conversion, systems and sustainability instead - everything changed.
Since then, I’ve helped over almost 1000 wedding professionals from around the world completely transform the way they do business.
Not by hustling harder, not by booking more weddings - but by building smarter, more profitable business models that actually support their life.
Imagine making an extra $100k in 12 months…
Kristy went from $0 to $100k
within 12 months.
Kristy started by selling a heap of different offers. Undercharging, overworking and ultimately feeling overwhelmed trying to keep up with it all.
After stripping everything back and mastering her one core offer, she soon hit $100k in her first full year of business.
Now she’s so sought after, she’s started a wedding agency hiring other vendors to work alongside her.
Most wedding professionals try to grow their income by:
Taking on more weddings
Adding in more packages
Working more hours
And eventually hit capacity, burn out and throw in the towel.
But inside the CEO Mastermind, we do the opposite.
Strategically refining your core offer
Increase your average client spend
Implement systems and process that allow you to work less
So your income grows without your workload exploding.
Here’s what you receive inside CEO:
Minimum 6 months of personalised business support
Get all the support, information, tools and resources you need to redesign your business for more profit and more freedom.The CEO Hub
Access a full business training vault covering every aspect of building a profitable wedding business. Think: offers, pricing, sales, marketing, visibility, systems, AI, automation and scaling.Fortnightly coaching calls
Receive ongoing coaching, strategy, audits and implementation support directly from Laura and the team.
Community support space
A dedicated space to ask questions and get support between calls so you can keep momentum throughout the program.
BONUSES - Templates, Tools & AI Systems
Receive 15+ plug-and-play templates, calculators, resources and AI tools designed to help you implement faster and make smarter business decisions.
This is for you if…
You know your business is capable of more
you’re tired of working incredibly hard for inconsistent income
You’re ready to increase your prices and stop undercharging
You want more profit without increasing your workload
You’re craving more freedom, structure and sustainability
You’re willing to take action and implement
You’re ready to think and operate like a CEO
This is NOT for you if:
You’re looking for a quick fix without doing the work
You want someone else to build your business for you
You’re unwilling to challenge outdated ways of operating
You’re a complete beginner with no proof of concept yet
What if your business made $13k in one month even when you were offline?
Sarah made $14k in one month
without going online once.
The CEO Mastermind isn’t about booking more weddings.
It’s is about building a profit-first business model that allows you to:
Make more money
With fewer weddings
In a way that actually supports your life
The real question is…
How much is your current business model costing you?
Because every extra month spent:
Undercharging
Chasing ghosters
Overworking
Relying on inconsistent income
And trying to “figure it out yourself”
Is costing you time, energy and thousands of dollars in missed opportunities.
Past clients have 5x, 10x and even 20x their investment in this program.
Don’t believe me, here are the receipts…
Ready to make more money…
working less weddings?
INVESTMENT
PAY IN FULL
$4900
FORNIGHTLY PAYMENT PLAN
$359.00
12x A$359.00/2 wks
Here’s a reminder of everything you get:
6+ months of personalised business support from Laura and the team
Online portal of 50+ trainings on every aspect of business
Fortnightly coaching calls to give you the clarity and feedback on your next steps
Community of likeminded wedding professionals to hold you accountable
Business tools, templates and AI bots to fast-track your results
CEO space for daily connection, to ask questions and seek feedback so you’re always maintaining momentum
Hear more CEO success stories:
How Courtney shifted her mindset into working less and making more $$$
How Nina hit her biggest income month whilst becoming a mum
for the third time
How Donna built a thriving business in a regional area
and now charges more than ever
This is for the woman who knows she’s capable of more.
This is for the woman who knows she’s capable of more.
You’re already talented, you’re already experienced and you’re already working hard.
But deep down, you know your business should be producing more income, more freedom and more opportunity than it currently is.
Most importantly, you’re ready for another level.
What if you could double your prices and still convert with ease?
Jacqui increased her prices by 45%
and still maintained her 100% conversion rate.
She used the CEO Pricing Calculator to set her new rates and our proven Price Increase Strategy to level up her messaging.
Within a week she had 5 enquiries and converted them all at her new pricing. Zero objections and zero ghosters.
Now she’s able to hit her income goal by doing 20 less weddings each year. How freaking good.
Ready to make more money…
working less weddings?
INVESTMENT
PAY IN FULL
$4900
FORNIGHTLY PAYMENT PLAN
$359.00
12x A$359.00/2 wks
Got questions?
What stage of business do I need to be at?
We’ve had clients join CEO in their first year of business and others who have been in the industry for 10+ years.
The main thing we ask is that you already have proof of concept, meaning you’ve started to make some money and know there’s demand for what you do.
This program is less about what stage you’re at and more about your willingness to take action and build your business differently.
How much time will this take me?
CEO is designed to fit around your life and business, not overwhelm it. Everything is accessible on your phone or computer in your own time, and most of our clients are busy mums juggling weddings, family and life.
We recommend committing at least 1-2 hours each week to working ON your business, plus attending the fortnightly coaching calls where possible.
How quickly can I expect results?
Many clients start seeing shifts within their first few weeks inside CEO, especially around pricing, conversion and clarity.
The clients who get the best results are the ones who take action quickly and focus on implementation rather than overthinking everything. We’ll give you the strategy, tools and support, but you need to actually implement them into your business.
What makes the CEO Mastermind different?
Most business coaches don’t understand the wedding industry, and most wedding coaches focus on getting you “fully booked.” Inside CEO, we focus on building a profitable, sustainable business model that helps you make more money without sacrificing more of your life in the process.
Everything inside the program is specifically designed for wedding professionals and the unique challenges this industry brings.
What if I can’t make the live coaching calls?
All the coaching calls are held at different times of the week to make sure as many people can attend as possible. If you miss one, they’re recorded and uploaded into your CEO Hub so you can watch back in your own time.
We also have a online support space where you can ask us any questions, anytime and you’ll get personalised feedback for your unique business.