LIVE WORKSHOP

stop getting ghosted:

The New Rules for Converting Couples in 2025 and beyond

Learn the modern enquiry framework every wedding pro needs to stay booked in a fast paced, AI-driven market.

You’ve probably already noticed it.

What used to work when it comes to landing couples just simply

isn’t working anymore.

The enquiries are still coming in, but gosh… it’s taking so much more time, effort and general headache to convert them.

You’re chasing people up just to get a simple yes or no.

You’re justifying your prices to couples shopping around.

You’re spending more time on admin and emails than actually doing what you love.

You’re investing so much into your marketing - posting content, updating your website, styled shoots and getting your tooshy to expos only to have all those leads vanish into thin air…

And it’s frustrating AF, because you know you’re really freaking good at what you do.

Truth is, it’s not about your pricing or your packages.

It’s because your enquiry process hasn’t evolved to match how couples buy in 2025.

STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED • STOP GETTING GHOSTED •

The wedding industry has changed.

The market’s noisier, the competition’s doubled and couples aren’t playing by the same rules anymore.

Millennial and Gen Z couples are planning faster, comparing more and making split-second emotional decisions about who to trust.

Add in the rise of AI and tech-driven planning tools - and their expectations have completely shifted.

They want immediacy, personality and clarity, so if your process is formal, slow or samesie - you’re absolutely losing the connection that creates conversion.

This is the new reality of enquiries in 2025 my love - a saturated market, shorter attention spans and couples making emotional buying decisions at lightning speed.

Trouble is, most wedding professionals are still using the enquiry tactics that worked five years ago [AKA the “congrats on your engagement” email] - and that simply ain’t gonna fly anymore babe.

It’s time to master the new rules for converting couples in 2025 and beyond

JUST $22!

Thursday 23 October @ 9.30am AWST

Join me for this live workshop designed to stop you getting ghosted and future proof your enquiry experience to meet the needs of modern couples.

Grab your ticket!

You’ll learn:

The 5 mistakes silently killing your enquiries - and the simple fixes you can make today to stop those leads from vanishing.

How to let AI do some of the heavy lifting - buying you time without sounding robotic and keeping couples engaged while you’re off living your best life.

The Ghost-Proof Reply Framework - the strategy that’s working best for wedding pros in 2025.

Authentic touches that elevate your responses - how to make sure your response doesn’t sound like every other vendor and ensures you stand out from the crowd.

Tips for going beyond just email - learn the importance of deploying multiple response channels to increase your chances of conversion.

Here’s the kind of results you can expect when you ghost-proof your enquiry experience…

The wedding pros who adapt now will own the market in 2026. Don’t miss out.

Did you know that more than 80% of ghosting happens right after the first reply…

Which means most wedding businesses aren’t losing clients because of price or product - they’re losing them because of what happens (or doesn’t happen) immediately after that first message.

And that’s exactly what we’re fixing inside this workshop.

You’ll learn how to create an enquiry process that converts from the very first message - because that’s where the magic happens.

JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US • JOIN US •

You need to come join us if…

• You’re sick of spending hours responding to enquiries and getting crickets.
• You’re frustrated at the thought of losing couples to competitors you know aren’t even that great.
• You’ve already noticed the shift with how couples are buying and you’re ready to adapt.
• You’re feeling undervalued and done with justifying yourself to the price shoppers.
• You’re done with getting so many enquiries but not being able to convert them like you used to.

Join live for just $22 - or grab your spot now and get lifetime replay access if you can’t make it.

SIGN ME UP!

Meet Your Trainer

I’m Laura Canham, founder of The Love Biz Academy - an award-winning business coach who’s helped hundreds of wedding pros future-proof their businesses.

I’ve been in the wedding industry since 2018, so I’ve seen these shifts before. Back in 2020, when the pandemic changed everything, the wedding vendors who failed to adapt lost everything.

Luckily, as a qualified psychologist, I understand buyer behaviour - and I created a process that worked with those changes, not against them. This is the reason my six-figure wedding business continued to flourish amongst the chaos, and why I’ve managed to help over 600+ photographers, planners, celebrants, florists, venues and more to boost conversions, stop chasing ghosters, and finally book with ease.

Now, I’m bringing that proven system to this workshop - so you can do the same.

For just $22, you’ll completely transform the part of your business that’s quietly costing you bookings. Join us live or catch the replay anytime on demand.

You’ll walk away with:

A re-engineered enquiry process that converts more couples - fast.

Confidence with communicating authentically to GenZ couples.

Ideas for making sure your response stands out from the crowd and gets a reply.

Ready to deploy a 'secondary response method' that reduces ghosting.

Excited to leverage AI and technology in your customer experience.

You’re already doing the hard part…

Nailing your marketing, getting noticed and actually landing enquiries.

But right now, all that effort is leaking through a broken enquiry process.

You’re leaving thousands of dollars on the table every single day because you haven’t updated your strategy to align with how couples are actually buying in 2025.

You don’t need to work harder - just smarter.

Once your enquiry process is optimised, you’ll see it instantly: faster replies, fewer ghosters, more bookings without increasing your workload.

The wedding pros booking out in 2025 aren’t better than you - they’re just adapting faster.

Don’t get left behind. Learn the new rules and start booking smarter.

Grab your spot now for just $22